What is brand identity design?
It’s how someone sees your brand, whether that’s through your logo, website, business cards, packaging, signage, vehicle graphics, uniforms, carrier bags, invoices, social media profiles, or something as tiny as the favicon in a web browser.
With competition increasing across all industries, and the need for businesses to differentiate themselves from the pack, more importance is placed upon how a brand looks in addition to how great the product or service is.
The design of your brand identity is an investment that, when combined with a superb product or service, will pay off year after year.
How much do you charge?
How long does it take?
It varies from three weeks to three months, but it’s sometimes more, sometimes a little less, mostly dependent on the amount of work involved and to a lesser extent the number of people we’ll convince about the strongest design direction.
Do you have a process?
There are familiar steps such as setting the brief, researching your business and competitors, sketching and developing ideas, digitising, presenting, refining. But no two clients are the same, so nothing’s set in stone. What’s most important is my curiosity in your business, and a desire to help you create the success you’re aiming for.
What role do I play?
Together we’ll discuss what direction your identity will take, and your feedback is vital to ensure the strongest idea is delivered. But I certainly don’t expect you to do my job for me. You’re hiring me because I know how to use design to grow your business. You tell me about what you do, and I’ll put everything I have into making sure you get the most effective identity possible — one that beats anything I’ve done before.
What if we’re in different countries?
Most of my clients are overseas (a result of good search engine rankings and word-of-mouth recommendations). There’s no substitute for meeting face to face, but equally, I’ve found that talking on the phone, through video calls, and via email can save us both a lot of time that’s otherwise spent travelling.
Working across borders has never been a hindrance.
For anything else