What is brand identity design?

A logo, website, stationery set, product packaging, office signage, vehicle graphics, uniforms, carrier bags, copywriting, invoices, social media profiles, photographic style, or something as tiny as the favicon in a web browser. Your company’s visual identity involves any way in which someone sees your business.

With competition increasing across all industries, and the need for businesses to stand out from the pack, more importance is placed upon how a brand looks in addition to how great the product or service is.

The design of your brand identity is an investment that, when combined with a superb product or service, will pay off year after year.

How much do you charge?

Before preparing a quote I need to know exactly what’s needed, by when, and a few other things. Send an email or give me a call and I’ll get you a figure as soon as possible.

How long does it take?

It varies from three weeks to three months, but it’s sometimes more, sometimes a little less, mostly dependent on the amount of work involved and to a lesser extent the number of people we’ll convince about the strongest design direction.

Do you have a process?

There are familiar steps such as setting the brief, researching your business and competitors, sketching and developing ideas, digitising, presenting, refining. But no two clients are the same, so nothing’s set in stone. What’s most important is my curiosity in your business, and a genuine happiness when I can help you create the success you’re aiming for.

What role does the client play?

Together we’ll discuss what direction your identity will take, and your feedback is vital to ensure the strongest idea is delivered. But I certainly don’t expect you to do my job for me. You’re hiring me because I know how to use design to grow your business. You tell me about what you do, and I’ll put everything I have into making sure you get the most effective identity possible — one that beats anything I’ve done before.

What if we’re in different countries?

Most of my clients are overseas (a result of good search engine rankings and personal recommendations). There’s no substitute for meeting face-to-face, but equally, I’ve found that talking on the phone, through video calls, and via email can save us both a lot of time that’s otherwise spent travelling.

Working across borders has never been a hindrance.

For anything else

Get in touch with other questions or if anything’s unclear. I’ll be more than happy to help.