Project

Alma is a cheese manufacturer founded in 1921 in Vorarlberg, Austria, and acquired by Rupp in 2008. My main task was to refine the Alma wordmark so it was more befitting of the quality of cheese the company produced. As well as the wordmark, I was asked to give attention to the typography of the tagline, for which I created a set of bespoke characters.

A scenic brand gallery was selected to give the identity some flexibility and freshness, and packaging was designed to complement Alma’s new premium line.

Alma's old logo (left) and the refined version (right)
 
 
 
 
 
 
Alma's premium range labelling
Alma's premium range packaging

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— Carolin Meyer, brand manager