Ecometrica helps businesses meet their sustainability challenges, reduce costs, and increase overall performance. With offices in London, Boston, Edinburgh, and Montreal, and a client list that includes Greenpeace, Royal Mail, WWF, Pfizer, BP, and The Scottish Government, the company approached me to help develop their branding.

The ringed symbol represents Ecometrica’s three key areas of influence as a company — land use, greenhouse gas emissions, and policy and research. The form was purposely kept simple in appearance to reflect the company’s quiet efficiency as well as to improve recognition rates.

I also worked on the design of stationery, posters, and the collation of a brand gallery to keep the identity fresh as the company grows.


David’s combination of creativity and professionalism was exactly what we needed. Our team of professionals had strong opinions on the project. David was able to take their ideas on board and steer us towards an outcome that we are proud of.

— Dr Richard Tipper, chairman, Ecometrica