London-based Falbros is a newer addition to the mortgage sector with the aim of becoming the city’s leading expert. I was hired to create a distinctive visual identity to match the firm’s ambitions.

A selection of quintessentially London photos were incorporated, allowing the identity to change depending on where it’s seen. Motion blur captures a small piece of London’s energy, while the bespoke Falbros wordmark adds character and professionalism.


Trying to stand out in a competitive marketplace requires a unique visual identity that people can associate with. David took on board our vision to be different and delivered something timeless and robust that enabled Falbros to compete with some large, trustworthy financial institutions.

David has also been an invaluable sounding board across a variety of design challenges that we have faced over the past four years.

— Ryan Ewen, digital director, Falbros