Operating for more than 50 years, Henri Ehrhart is a French wine producer in the Alsace region. The company focuses on standard and medium range wines distributed mainly in supermarkets, selling approximately 3.2 million bottles every year.
The new trademark design needed to incorporate the heritage of the business, yet add a modern touch that was distinctive from the often-seen crest symbols used by other wine producers. A further requirement was to somehow symbolise “terroir.” Over the centuries, French winemakers developed the concept of terroir by observing the differences in wines from various regions, vineyards, or even different sections of the same vineyard. This led to the design of a monogram that reflected the shape, twists, and growth of the Alsace vines from which Henri Ehrhart grapes are harvested.
David grasped our needs and produced a stunning design. When feedback was needed, new versions of the mark or any modifications were made very quickly. We really appreciated David’s flexibility and efficiency, and it’s great to work with someone so open-minded and responsive.
— Cyrille Ehrhart, Henri Ehrhart