Prime Snowsports offers private ski instruction, coaching and guiding in Courchevel and the 3 valleys area in France. Prime’s client base consists of educated, wealthy professionals. They have money in common, and are very busy people.

The exclusive service is tailored to the individual needs of clients, offering a great deal more flexibility and convenience than standard ski schools.

My task was to create a logo and accompanying stationery that would help Prime to build their market share and to differentiate them from other private ski instructors. The identity design needed to display an air of luxury while not seeming stuffy or pompous — the instructors are at the top of their game but are also incredibly down to earth.

1080gsm bonded Colorplan, pristine white and ebony, with a white foil emboss on the reverse


We approached David based on the strength of his previous work. Having seen his portfolio, we were sure he could help us, too. Right from the start, we were confident in his professional ability to design exactly what we needed. David was easy to communicate with, organised, efficient, and is seriously talented at what he does. It was an exciting (and fun) process to see how our name and business had a look, a personality — it’s very own identity — created for it. We really do think that the logo represents who we are and what we do.

We trusted David to deliver what we’d asked for in terms of the design brief, and that’s what he did — plus more. With his valuable input, we’ve got some great visual branding ideas for the future as well. We look forward to working with him again.

— Julia and Stephen Down, Prime Snowsports