Yellow Pages

Ecometrica

Stresswell

Network Webcams

TalkTo

The Healing Vet

Tammy Lenski

Miskeeto

Logos as symbols and monograms

In Japanese painting, black (sumi) is often the only colour used. The Japanese artist feels that “colours can cheat the eye but sumi never can.” (Quoted from On the Laws of Japanese Painting, 1911.) Equally, no amount of colour will rescue a poorly designed mark, so by leaving the palette until later in the design process, there’s no distraction from the idea.

Short, distinctive brand names can often be enough to identify a business, but a logo that takes the form of a symbol or monogram can act as decorative element to unite sub-brands or to work in smaller confines than are appropriate for longer names — social media avatars or favicons, for example.

For a mark to endure, it needs to be simple in appearance, because people will only glance at a logo for a second or two before their attention is elsewhere. So clarity is key if a design is to be remembered.

Marshall Walker

Fidelity Hearing

eFolder

Project Liberty

Squelch

Biocarbon Tracker

goTeach

Kessler

Aspect 46

Off the Rock

Kairos

Pinebank Asset

Class Republic

Wilson Computers

Kelvin Chia

Hilcon

Tenon

kenikeni

Congruent

Buy for Charity

Feru

Asian Development Bank

CampusIT

Davidson Locksmith

Tunelinks

Digital Luxury Group

Vernalis

Studio Society

Falbros

Fresh Drop

Your Faringdon

Giacom

Komplett Fitness

Henri Ehrhart

NoSpec

Portland Stone Firms

Vissumo

Stimulus

The Dutch Group

LeFlow