Project

Wilson Computers is a small IT company in Northern Ireland. Their logo design and branding hadn’t changed since their early days of trading a decade ago, and had become dated when compared to the level of service being offered. It was my job to create an enduring identity that was a much better fit for the team’s professionalism.

To give a subtle nod to computers, and to differentiate from the local competition, a palette of blue and green was pixellated and paired with the reductive appearance of MuirMcNeil’s Cut typeface for the wordmark and monogram.

The result gives distinction in the market place, and shows current and potential clients that the company is keen to grow through investment in design.

Stationery design and price lists were given overdue attention.
The old Wilson Computers logo (above left) and new.
A feature wall in the office reception adds cohesiveness to the identity.

Feedback

I’m blown away by the design. I asked for the branding to give the impression of professionalism and that’s exactly what it does. Brilliant.

— Scott Wilson, Wilson Computers